Sustainable Clothing
For everyone
Finely tailored, handcrafted clothes for easy style and comfort.
SLOW CRAFT & FAIR TRADE FOR INDIA
Handmade With love
With a strong ethical compass, we remain faithful to our vision of supporting artisans and promoting fashion by engaging in incredible craftsmanship on sustainable, organic fabrics juxtaposed with contemporary chic designs.
The festive edit
Comfort, Style & Sustainability
Our Philosophy
As a believer of 'karma', Aartee Maheshwari's design philosophy is deeply embedded in the universal law of actions and its consequences. With a strong ethical compass, Aartee remains faithful to her vision of supporting artisans and promoting fashion by engaging in incredible craftsmanship on rich fabrics juxtaposed with contemporary chic designs. The brand believes in creating apparels that narrate a timeless, heritage story - one that's owned with pride and carried forward like a rich cultural legacy.
Thoughtfully Crafted
Our garments are not made in factories. Each piece is carefully hand-crafted in natural fabrics with finer details to add joy to your wardrobes.
Locally Global
With each of our collections, we have straddle the roots of Indian traditional aesthetics while giving wings to a contemporary sartorial elegance.
Versatility In Style
We believe that sustainability in style comes with garment pieces that can be worn in a variety of ways every time you wear it.
Visit Our Studio
While the designer label is available in both couture (customised) and Pret (exhibitions) collection, the experience of their quaint studio in Vadodara is unmissable. The studio is elegantly designed and carefully styled to stimulate all your senses.
Contact us