Our Brand story
How it all started, Aartee Maheshwari - Bespoke Ambitions
To mark the 25th Anniversary of Artys Paper Heritage (Premium Wedding Invitation & Design Studio), Aartee Maheshwari & team commenced their celebrations by announcing their new venture Aartee Maheshwari ~ Bespoke Ambitions ~ Indian Heritage and Indo Western Fashion. The new brand is an ode to the urban chic, classy and confident woman who knows her mind. From handmade and recycled paper products to handwoven Indian textiles, the studio has added yet another medium to their design language. The luxe apparel collection will present heritage textiles designed with a unique graphic approach paying special attention to finer detailing, colour palette and concept. Versatile and vivacious, the brand lets you dress to your mood. Go minimal or layer it up, you are sure to seize the day.
Life replicates art and art mirrors life - with that in mind, the brand designs for sustainability while honouring life, nature and inner growth. We approach the flaws in weaving as a homage to life, the streaks of shade in dye as an ode to natural colours and celebrate the fading of natural dyes as a tribute to the graceful ageing process.
Our Philosophy
As a believer of 'karma', Aartee Maheshwari's design philosophy is deeply embedded in the universal law of actions and its consequences. With a strong ethical compass, Aartee remains faithful to her vision of supporting artisans and promoting fashion by engaging in incredible craftsmanship on rich fabrics juxtaposed with contemporary chic designs. The brand believes increating apparels that narrate a timeless, heritage story - one that's owned with pride and carried forward like a rich cultural legacy.
Textiles We use
Deeply rooted in culture, Aartee Maheshwari ~ Bespoke Ambitions believe in the powerof fashion - especially when it is inspired by art and interwoven with the lives of artisans. The brand straddles the roots of Indian traditional aesthetics while giving wings to contemporary sartorial elegance.
Organic Handloom Cotton • Natural Dye Handloom Cotton • Handloom Jamdani • Handloom Ikkat • Linen • Mul • Handloom Ahimsa Silk • Handloom Banarasi Silk • Handloom Tussar Silk • Handloom Chanderi Silk • Organza • Tissue
About the designer
Away from the hustle or any race, there's a committed visual artist taking significant steps forward in the world of fashion. Aartee Maheshwari, of Artys Paper Heritage, believes in blending cultural values with progressive ideology. Although she had an natural affinity towards fine detailing since her childhood, something that’s evident in her work and persona, it was in 1992 as a curious student of Fine Arts that her formal relationship with art, design and aesthetics began.
With a subtle experience of over three decades in designing personalized wedding invites and luxury stationery, having worked with different medium of applied arts, sometime in the summer of 2020, at the cusp of completing 25 glorious years of Artys Paper Heritage, she started working on “Aartee Maheshwari” ~ Bespoke Ambitons ~ Indian Heritage and Indo Western Fashion - a sustainable luxurious fashion-line celebrating Indian heritage fabrics and craftsmanship. A beautiful, natural progression in her creative journey.
Aartee is a committed designer trying to reinvent art, craft and design techniques of Indian heritage. Her designs present the finest textiles of India in a contemporary, versatile and global way.